WEB DESIGN

STEP 5 – Concepts and design
This stage is where branding, content and aesthetics are brought together into a design concept, taking into consideration all aspects of a user experience, including download speed, hardware and software compatibility.

Beginning with sketches of layout ideas, the designers explore multiple design formats that could work to achieve your objective. The best concepts are chosen (2–4) and set up in the design program where colours, fonts, photos & effects are experimented with, compared, altered etc . Designs are saved in jpg format and sent through to the client for feedback and any edits. If any conceptual changes need to be made, they are done at this point. Once a concept has been approved, the design is developed and refined for all site pages / templates.