PRINT DESIGN

STEP 3 –  Research
Artists are given a clear brief of your project and begin by researching your competitors and understanding the target audience.

STEP 4 –  Concepts and design
This stage is where branding, content and aesthetics are brought together into a design concept.  Beginning with sketches of layout ideas, the designers explore multiple design formats that could work to achieve your objective. The best concepts are chosen (2–4) and set up in the design program where colours, fonts, photos & effects are experimented with, compared, altered etc.

Designs are saved in pdf format and sent through to the client for feedback and any edits. If any conceptual changes need to be made, they are done at this point.